eCommerce Investments Program. ECINCORP EUROPE
eCommerce Investments Program to create and fully develop the Business on Internet of Local Companies Worldwide want to Have Their Physical Business system also Online.Through our eCommerce Investments Program we create and fully develop the business strategy on the Internet for companies worldwide that have decided to explore and implement an online platform, alongside their current physical business system.
eCommerce Investments Program: We take care of the investment and management of the full cycle of design, research, development and maintenance of each project. Also, we fully handle all the details needed to make sure the entire Internet sales activation processes run properly, while the entrepreneurs focus on the management of their business. We take responsibility to carry out a successful Internet strategy as a new way of expanding the reach of the business model for the client company, so that to ensure the proper charging, billing, and shipping of the products to customers, in-bound and out-bound logistics, as well as customer support and feedback.
To seal each alliance we propose to:
Reach an Agreement by Contract about the Implementation, Distribution of Tasks and Medium-term Strategy for the Business Development to create a successful, mutually beneficial partnership. By the eCommerce investments Program We take Care of Investment and technical management
Initial Payment Fee in order to seal an agreement: We usually charge 20% of the project´s total cost which will be returned at the end of the contract.
A monthly percentage of the total sales through the website
Set up an Agreed Period of Collaboration (usually 60 months), once completed the contract period we deliver the management of online store to entrepreneurial and return initial fee. or automatic Renew the Contract
We will make your e-commerce component work for you, and this will mean that we, as partners, will make more money by means of a flexible and advantageous way for the entrepreneur.
We offer multilingual e-commerce development expertise. Our geographic scope encompasses the United States, Canada, Latin America and the European Countries.
ECINCORP is an eCommerce Investments Corporation Located in Europe, United States and Latin America. We manage a global network of agencies developing e-commerce solutions to different businesses in partnership with entrepreneurs and local companies that want to go online in a sustainable and profitable way.
We are not a venture capital firm. We are an experienced team of e-commerce developers that invest economic and technical resources to develop e-commerce projects for entrepreneurs as the INTERNET PARTNERS financed mainly by a percentage of total online sales.
In today´s world the online business strategy development phase has become crucial for every business who wants to grow and even survive, so the choice of a professional ecommerce developer that handles all Internet business processes can mean the difference between success and failure in your business.
According to our experience, the internet sales activation process is not really the main problem. The main question is to create a sustainable and lasting business model on the Internet. For this reason it is so important to developing a long-term e-commerce business, using a well-crafted and perfectly implemented business plan.
After 15 years of creating and managing tailored-made e-commerce platforms, we clearly know the path to follow to achieve success in an online project. The first thing is to create a vision and then adapt each idea to electronic commerce instead of trying to adapt the e-commerce to our idea or the company´s business processes.
Internet businesses are made in a particular way. Keep in mind that Internet businesses take into account a very important point: Between the seller and the buyer exist a series of intermediaries who are the search engines and the social platforms, so in order to develop a successful online business strategy and its business plan we have to integrate the search engines and the social networks as a factor of paramount importance, and, in other words, to achieve success we have to adapt our project to the operation of the leading search engines.
For this reason, we have created a structured system to develop businesses that operate on the Internet. Our system is a set of rules and processes that we have used over and over again in the last years, and that the end result gave us a lasting and sustainable internet business expertise.
Our e-commerce development system is made up of 5 steps:
1. Build an Online Business Plan:
Before creating an online business scheme, we have to know certain parameters, such as the sales volume we need in order to meet our needs, and if the business niche we’ve chosen allows this projected sales volume.
In this respect, we have to know clearly the economic goals and timelines of the business. This is really a key requirement before starting to invest money.
One of the main questions is: What online turnover do we need to obtain a sustainable project?
To obtain this information, we have to analyze real data, for example, data from what is called competitors´ analysis. In this sense, we need to analyze the companies that already sell online products and services in the same niche you are.
We need to assess your competitors´ online presence, position, strengths, weaknesses, main keywords, web-based commercial behaviour, searches volume and sales data of the last 5 years.
This information will help us prepare a rigorous economic plan based on actual data from at least five companies that have already done what we want to do.
The end result is an Online Business Plan, with the economic prospects of our project and timelines. And then, what we have to do “technically” to get it.
To obtain this information our team of e-commerce business analysts will make the following processes:
Internet Business Niche Research
Keyword Research
Domain Research
Target Audience Research
Social media Research
Competition Analysis with sales information
Complete Online Business Plan
2. Localize a Niche Business:
Internet sales are directly related to traffic, that is the number of visits of customers interested in our products, therefore we have to find our online target audience.
How to find our target audience on the Internet?
The business plan informs us about the online habits of our target audience, e-commerce habits, social networks and finally, the words or main keywords used in Google and other search engines to locate the products and services that we offer.
All this information really gives us a competitive advantage and a clear set of criteria to build up our business strategy on the internet.
This first data segmentation will provide in future phases new keywords, so new niches and new business opportunities will surely emerge. We work with this aspect in mind as it´s the main focus once we got the first goal.
3. Catalogue of Products and Services:
In this step, we build a competitive products and services catalogue in comparison with what the competition is offering. The key elements to factor in are mainly pricing, mode and time of delivery and services related to the sale. In this sense, everything we do to improve the offer will help us achieve the commercial objectives of the business plan.
The information obtained in the first analysis really provides us a competitive advantage. At this point, we go very fast in the development of the online project because we know where to go and we have already located the target audience, the keywords used to search our products and the most effective distribution channels.
We will make sure that our product catalogue will have great weight of these keywords, know the prices and shipping costs, the usability pattern used by the other websites, and other characteristics of the market.
4. Website Creation adapted to the target audience:
In this step, we will create a website with strong content keywords, supported with a design according to the online purchase habits of our target audience, as well as with pages in the social media used by our potential customers.
We will also create a group of webs 2.0 and blogs around the main site (e-commerce sites), to enhance organic positioning and neutral branding.
Our e-commerce development team will use the more advantageous platform depending on the type of project, mainly WordPress and Magento, but will be open to all platforms (Zencart, Joomla, Prestashop) looking for open source.
The tasks of our e-commerce development team are:
Web Design
Online Catalogue Creation
Webmaster Tools
Social Media Creation
Web 2.0 Creation
Websites Content
Data introduction
Payment and shipping systems
Server Maintenance
Website Maintenance, Webmaster
5. Google SEO Strategy:
To make a sustainable and long distance online business is absolutely necessary to have made the above-mentioned processes, because the only way to get a sustainable project is to find the natural positioning. The natural, or organic, position is the goal to be achieved.
Once we got this stage of the online project, we have rigorously to complement the 4 previous points so that to start working safely with the search engine optimization (SEO) and branding aspects of the plan.
To get now the natural positioning with our list of keywords, we have to meet three requirements:
a – Create new quality content.
b – Get external quality links to our content (backlinks).
c – Share our business in social networks.
In order to manage this enormous work, we assign to each project 3-5 specialists working continuously on the development of positioning to meet the online business plan. The tasks and processes are as follows:
SEO and Branding specialist, looking for SEO Onpage and SEO Offpage.
Seo Processes:
Organic Position Plan
SEO ON
SEO OFF
Quality Link Building
Natural and Organic Positioning
Press Releases
Bookmarks
Blog Mentions
Social Marketing
Video Marketing
Social Branding
E-Commerce Advertising specialist
Advertising Processes:
E-commerce Advertising plan
Adwords Advertising
Facebook Advertising
Twitter Advertising
Google plus Advertising
Linkedin Advertising
Affiliate Expert and Blogger Specialists, writer contributors
Affiliate Traffic and Blogger processes
Affiliate strategy creation for the ecommerce project. We normally use a network of blogs created around of each new ecommerce business to promote the brand, products and display positive messages about the project from a neutral way. This group of blogs can provide a source of revenues through Affiliates.
Affiliate publishers management
Affiliate advertisers management
Affiliate Platform management
Posts Creation
Blog Mentions
SEO writing
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